'The Real Yellow Pages' Directory From BellSouth For The New Roads, La., Area Arrives Via Mail Tuesday, September 15, Company Says

ATLANTA, Sept. 14 /PRNewswire/ -- It's that time again, and all the residents and business people in the New Roads, La., area can relax. BellSouth Advertising & Publishing Corporation (BAPCO) of Atlanta has not forgotten. Their new edition of "The Real Yellow Pages(R)" directory from BellSouth will be in the mail Tuesday (Sept. 15).

The Postal Service will deliver nearly 900 more prints of the new directory than the one it published a year ago, according to a spokesperson for the Atlanta-based publisher. A total of 20,812 copies of this book will be distributed between now and Monday, Sept. 28.

"We have always tried to tailor the contents and services offered in our directories to the needs of our customers," said Bryan Foster, BAPCO's vice president-marketing. "From research that we have conducted, we believe that we have again made this directory one that will be most helpful to the citizens of the New Roads area as they make their buying decisions.

"I believe our advertisers, andthe consumers who use this directory, are really going to like this book. We believe it is the most up-to-date, comprehensive and accurate buyer's guide in the marketplace today."

Foster went on to say that all business and residential listings for Morganza, Rougon and St. Francisville-Tunica also are included in this directory.

BAPCO has long been recognized as one of the largest -- and certainly one of the busiest -- publishers of telephone White Pages and classified advertising Yellow Pages directories in the world. Formed in 1984 as a subsidiary of BellSouth Corporation (NYSE: BLS), the company produced in 1997 in excess of 57 million directories in nine Southeastern states: Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee.

The company also publishes several well-known niche directories, including the internationally acclaimed BellSouth Guia Export Directory and "The Real Yellow Pages(R)" Homebook.

BAPCO's electronic publishing affiliate is BellSouth IntelliVentures, which provides The Real Yellow Pages ONLINE, an electronic directory service available on the Internet at www.yp.bellsouth.com. For advertising information, visit the web site or call 1-888-438-7330.

  SOURCE  BellSouth Advertising & Publishing Corporation       -0-                             09/14/98   

/CONTACT: Hal Hayes, BellSouth Advertising & Publishing Corporation, 404-235-2140/

      /Web site:  http://www.yp.bellsouth.com/     (BLS)  CO:  BellSouth Advertising & Publishing Corporation ST:  Louisiana, Georgia IN:  ADV PUB SU:  MR -- ATM001 -- 2269 09/14/98 14:21 EDT http://www.prnewswire.com